Five Nature Valley bars randomly arranged on a cutting board with bowls of blueberries and craisins

Nature Valley™

Inspiring people to connect with nature with on-the-go snacks since 1973.

The Original Granola Bar

As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.

We’re believers that more greentime over screentime is good for us — brain food you might say. And with the resurgence of people seeking more time in the great outdoors, we’re helping people learn that sometimes it’s as easy as grabbing a bar and hitting the trail.

THE PERFECT SNACK FOR EVERY SETTING

Crunchy, chewy, salty, sweet — take your pick.

Crunchy Granola Bars:

  • Oats and Dark Chocolate
  • Oats and Honey
  • Apple Crunch
  • Roasted Almonds

Forging new paths since 1973 globally

Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people globally to connect with nature.

OUR LOVE FOR THE EARTH, IN ACTION GLOBALLY
  • Celebrating 10k miles of restored trails

    We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.

  • Fully recyclable packing by 2025

    We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.

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