Inspiring people to connect with nature with on-the-go snacks since 1973.
The Original Granola Bar
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.
We’re believers that more greentime over screentime is good for us — brain food you might say. And with the resurgence of people seeking more time in the great outdoors, we’re helping people learn that sometimes it’s as easy as grabbing a bar and hitting the trail.
Crunchy, chewy, salty, sweet — take your pick.
Crunchy Granola Bars:
- Oats and Dark Chocolate
- Oats and Honey
- Apple Crunch
- Roasted Almonds
Our snacks are crafted to fuel your day with real good ingredients
Energy you can depend on
Forging new paths since 1973 globally
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people globally to connect with nature.
Celebrating 10k miles of restored trails
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
Fully recyclable packing by 2025
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.