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General Mills takes the Ultimate Indulgence to Delhi: Häagen-Dazs® 25th June, 2009 Häagen-Dazs, the world’s finest ice cream, is now available in select gourmet stores in Delhi. Häagen-Dazs was launched in Mumbai over a year ago offering exceptional dessert experiences to consumers in Mumbai.
The super premium ice cream uses only the finest and purest ingredients from around the world. Since its inception in 1961, Häagen-Dazs has continually offered new flavors with unmatched premium quality, creating exceptional frozen dessert experiences. Today, Häagen-Dazs is available worldwide in more than 850 Häagen-Dazs boutique shops in more than 50 countries. Häagen-Dazs is a luxurious indulgence enjoyed by consumers around the world in Häagen-Dazs Shops, their favorite restaurants or in their homes. Häagen-Dazs is based on a simple yet demanding vision — the world’s finest sweet indulgence that sets the Häagen-Dazs standard and provides the ‘Häagen-Dazs Moment,’ which is an exceptional experience that goes beyond great taste. The rich, sensual textures and remarkable flavors make the Häagen-Dazs Moment an intense, absorbing sensory pleasure. Every Häagen-Dazs Ice Cream Variety Contains Only the Finest Ingredients
Häagen-Dazs uses only the finest and purest ingredients in its ice creams. For instance, the dark chocolate is from Belgium, and the Macadamia nuts come from the world's best growing regions. Gold Standard Protocol — Improving on Perfection
To ensure that the brand’s exemplary quality standards are always maintained, Häagen-Dazs utilizes a rigorous testing procedure called “Gold Standard Protocol” designed to guarantee the gold standard quality of all its products. It’s Not Only What Goes In — But What’s Left Out
What is left out of Häagen-Dazs are artificial preservatives and stabilizers. It also contains no artificial flavors, colors or additives. Whenever there is a choice, Häagen-Dazs insists on the natural way! The Creamiest Ice Creams to Ever Touch Your Palate
Häagen-Dazs produces one of the creamiest ice creams by limiting the amount of air that is whipped into the product. This is what allows the creamy taste to linger. The carefully controlled manufacturing process ensures the rich smooth texture for which Häagen-Dazs is famous the world over. General Mills India launches a range of rich flavors of Häagen-Dazs ice creams in select retail gourmet stores in Delhi: Belgian Chocolate, Strawberry, Cookies and Cream, Summer Berries & Cream, Vanilla, Mango & Passion Fruit and Coffee. They are available in pints 500ml (Rs. 625/-), minicups 100ml (Rs.185/-) at retail gourmet stores like The Taste in Defence colony, Modern Bazar in Vasant Vihar, Le Marche in Vasant Vihar & Saket, Spencer’s in Hypercity Mall, Gurgaon, Steak House in Jor Baugh market, Oriental Fruit mart in Cannought Place About General Mills India Pvt. Ltd
Since 1996, General Mills India has introduced many branded food products into the Indian market, including Pillsbury Atta, Pillsbury dessert mixes, Dip Trix cookies and cream, Betty Crocker mixes, Green Giant canned corn, Nature Valley granola bars and Häagen-Dazs super-premium ice-cream. General Mills India also has a vibrant exports as well as a Bakeries & Foodservice division. About General Mills One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2008 global net sales of US$14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
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