Celebrations at Home Made Easy with Pillsbury “Celebration Cake and Icing Kit”

Mumbai, February 25th, 2010

General Mills launches Pillsbury “Celebration Cake and Icing Kit” – the first of its kind with everything you need to indulge your loved ones at home. Each kit comes with a chocolate cake mix, creamy chocolate icing and colourful sprinkles to decorate the cake.  Now, you can treat yourself and your loved ones to the scrumptious taste of a Pillsbury cake for a celebration at home anytime. Pillsbury Celebration Cake and Icing Kit fires up your imagination to be creative in decorating your cake!

The assorted pack of 385gms Pillsbury “Celebration Cake & Icing Kit” helps you make a 500gm Iced & Decorated Cake. It is available in all major metros for Rs 110/-.

“With the launch of the Pillsbury Celebration Cake & Icing Kit we are providing consumers the capability to not just bake a cake, but to ice and decorate a cake as well! It empowers the consumer to create special, personalised moments of celebration at home,” commented Gayatri Yadav, Marketing Director, General Mills India.

About General Mills India Pvt .Ltd
General Mills India has a range of exciting food brands in the Indian market with Pillsbur (Chakki Fresh & Multi Grain Atta and Dessert Mixes), Betty Crocker Mixes, Green Giant, Nature Valley Crunchy Granola bars and Häagen-Dazs ice-cream.  General Mills India also has a vibrant Exports as well as a Bakeries & Food Service division.  

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2008 global net sales of US$14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.