Pillsbury Launches New Creamy Ready-to-Spread Icing!

November 23, 2009

Pillsbury has delighted Indian homes with its’ popular Cake Mixes for the last 10 years – and now makes the experience even more indulgent and convenient with the launch of New Pillsbury Creamy Icing!

Pillsbury Creamy Icing –available in a convenient “ready-to-spread” format –guarantees a rich, creamy, delectable treat. Available in two popular flavours of Chocolate and Vanilla, each can is Rs 65 for 250 grams.

Pillsbury Creamy Icing brings you the true experience of celebration and is a perfect complement to cakes, desserts and more! The rich creamy texture and irresistible flavours gives you and your loved ones an indulgence that can be enjoyed at home with the quality guarantee of Pillsbury.  No more inconvenience of preparing icing from scratch – Pillsbury makes the process fool-proof and delicious!

“We launched this product based on consumer feedback we received that, while our cake mixes had made their lives easier, there was still a lot of inconvenience and struggle in making the icing from scratch. Pillsbury Creamy Icing allows the consumer to create special moments of celebration at home, thereby helping make their lives easier & richer!” commented Gayatri Yadav, Marketing Director, General Mills India.

The tedious process of whipping up various ingredients is a thing of the past with Pillsbury Creamy Icing. The creamy icing can be used to make a variety of desserts – indulgent cakes with icing, chocolate-doughnuts, ice-creams with chocolate icing and even just spread it on biscuits and toasts to make it taste even better. Be a little innovative and try some of our delightful recipes - from chocolate truffle tortes to chocolate balls, rich vanilla chocolate cake to vanilla chocolate truffle pudding - dessert-making will never be the same again. Every can has a convenient free recipe booklet to inspire your imagination!

About General Mills India Pvt. Ltd.
General Mills India has a range of exciting food brands in the Indian market with Pillsbury (Chakki Fresh & Multi Grain Atta and Dessert Mixes), Betty Crocker Mixes, Green Giant, Nature Valley Crunchy Granola bars and Häagen-Dazs ice-cream.  General Mills India also has a vibrant Exports as well as a Bakeries & Food Service division.

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2008 global net sales of US$14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

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